One of the most common questions a Maritime Software company is likely to hear is: “Why should I use your software when what I have is FREE?”. The honest answer to that question is: “If your staff is working as efficiently they possibly can, then you shouldn’t. You should stick to what you have.”
That said, one needs to remember that Microsoft Office packages cost money. So, unless you are using a free equivalent like Open Office or Libre Office (which most companies do not, for compatibility reasons), what you are using is not exactly free.
And of course, we’re not talking about the cost of ensuring that all the files that your employees are using are up to date and have the correct information.
A Shipping Software company should not promise you an increased bottom line (i.e. more profits). If they are, then they are simply trying to sell their software. Software is not some magic potion that a company installs and, *poof*, profits go up. Software is there for one reason and one reason only: To make your day to day processes easier. If you are very experienced in your sector of the Maritime industry, software will probably not change the way you work (which has proven to make you money). It can, however, make the way you work more efficient. It can allow you to perform more money making tasks in a single day, thus allowing YOU to increase the company’s bottom line.
We are not saying that it is impossible for Software to change the way you do business. Shipping Software that has been around for years, even decades, and has had the input of some of the more established companies in their Maritime sector, will undoubtedly provide features and business processes that a newer company of that sector might be unaware of. That, again, will allow the user of the software company to become more productive, and allow the USER to increase the bottom line.
At the end of the day a businessman will spend money on something that will allow him/her to make more money. So our question to anyone using a “FREE software” is:
“Are you not willing to spend some money that will allow your staff to become more productive and thus increase your profits?”
We’ll let you think about this for a bit, and if you decide that you require our services, give us a call. We’re ready to help make your employees more productive!